Ghostnote ad agency how to#

After two periods of observing this stable stream of revenues, the company commences an advertising campaign and experiences a substantial increase in their revenue.

To illustrate the concept, imagine some scenario where a company reliably generates a measurably consistent amount of revenue every period. The concept of incrementality is fairly simple: contrasted against a baseline of activity that would be expected anyway, how much additional benefit does advertising yield? Incrementality is the measurement of revenue that can be reasonably attributed to advertising spend it has existed as a critical appraisal of advertising effectiveness for decades but has developed added consequence in the age of digital advertising. Uses different communication channels (phone, email, in-person) appropriately and is equally effective with each channel.ĭemonstrates the ability to work in a dynamic environment through flexibility, resilience and a positive outlook.Ghost ads measurement allows advertisers to understand whether their advertising spend is producing incremental revenue. Knows when to rely on own judgment and when to seek advice of supervisor and other team members.Įxhibits effective communication skills. Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution. Learns from and applies feedback by making suggested improvements and adjustments in work performance. Continuously seeks out knowledge as well as growth and learning opportunities.

Ghostnote ad agency how to#

Make sense of strategic information through identifying key questions, issues/opportunities, and unlock new insights and frameworks for understandingĬreate personas and craft narratives for brand opportunitiesĭevelop user-centered methodologies for web design and user experience Company LinksĤ+ years of experience, including 2+ years of supervisory experience.Įxperience working with associations, non-profits, and/or coalitions preferred.Ībility to collaborate with senior leadership/C-suite clients.Ĭontribution to organic growth of existing clients and/or leading new business responses.Ībility to multi-task and work cross-functionally with program management, creative, strategy, paid media, measurement and analytics, HR, and finance.ĭigitally fluent, with an understanding of the complex, fragmented media landscape and how to bring together cohesive programs and drive results for clientsĭemonstrates proactive behavior and the ability to see the big picture.Ī good listener, someone who reads people and those in a room well (and adapts their style and response accordingly).Ĭlearly demonstrates the ability to work in a dynamic environment through flexibility, resilience and a positive outlook.Įxhibits a sense of curiosity and a growth orientation. Implement diligent discovery processes through workshop facilitation that is engaging, collaborative, and human-centeredĬonduct research, interviews and competitive analysisĬoordination with internal and external cross-functional teams (video production, web, UX/UI, design, paid etc.) Ideate around, outline and pitch campaign concepts to be brought to life through internal and external partners Help define messaging, narratives, and digital storytelling pieces Implement a thoughtful and collaborative workflow in your departmentĭevelop comprehensive brand framework and messaging documents Set and implement a philosophy and approach to brand strategy work at Ghost Note This is the first hire in this role at Ghost Note, so we are looking for someone who can come in and help us craft our strategy offering. As the leader of the strategy team, you will partner with the creative, interactive and leadership to lead our strategy team across projects with huge impact that span our portfolio of clients. Ghost Note is seeking a highly talented Senior Strategist to join our brand strategy team. We are a company made up of honest, inspired, + really smart people - a mashup of all the shades, identities, + experiences that make this life so beautiful. We believe that when good people come together they create truly great things. We create impactful brands, digital, strategy, + experiences. Ghost Note is a creative agency born + based in the District of Columbia.